Book Review: ‘Chabad’s Secret’
Chabad’s Secret: Inside the World’s Most Successful Jewish Organization by Chaim Dalfin, Jewish Enrichment Press, Brooklyn, NY; ISBN 978-0-9889580-7-4 ©2015, $35.00, p. 190, plus appendices, bibliography, glossary, and index
By Fred Reiss, Ed.D.
WINCHESTER, California — Rabbi Israel ben Eliezer, universally known as the Baal Shem Tov, is considered the founder of Chassidism, when in 1734, in the city of Mezibush, Ukraine, he began preaching its overarching message: the Torah belongs to all Jews, not just to scholars, and a true love for the community of Israel is demonstrated by a willingness to subordinate oneself for the good of another Jew. Sincere worship, d’vekut, he lectured, is the path to God and the earnestness of prayer must be so strong that one’s soul is able to rise up and join with the divine. Whenever this state is achieved, the soul is happy and there is love for fulfilling the mitzvot and expressing care for one’s neighbor.
Many Torah scholars flocked to Mezibush, including Rabbi Dov Ber of Meseritch, the Baal Shem Tov’s successor and teacher of Rabbi Shneur Zalman of Ladi. These and other trained rabbis spread out across Poland and surrounding territories carrying the wisdom of Chassidism. However, its message met with strong resistance among a number of important rabbis who felt that Chassidism represented an offshoot of the failed and devastating messianic movement of Shabbatai Tzvi, which had essentially played out between 1648 and 1666, and the Frankists, whose members accepted the messianic claims of Jacob Frank, in eighteenth century Poland, that he was the reincarnation of Shabbatai Tzvi.WINCHESTER, California — Rabbi Israel ben Eliezer, universally known as the Baal Shem Tov, is considered the founder of Chassidism, when in 1734, in the city of Mezibush, Ukraine, he began preaching its overarching message: the Torah belongs to all Jews, not just to scholars, and a true love for the community of Israel is demonstrated by a willingness to subordinate oneself for the good of another Jew. Sincere worship, d’vekut, he lectured, is the path to God and the earnestness of prayer must be so strong that one’s soul is able to rise up and join with the divine. Whenever this state is achieved, the soul is happy and there is love for fulfilling the mitzvot and expressing care for one’s neighbor.
Chabad Chassidism (also known as Chabad-Lubavitch), a large Orthodox Jewish, dynastic-leadership movement, embodies the teachings of the Baal Shem Tov as interpreted by the writings of Rabbi Shneur Zalman, the most important of which is his 1796 opus, Tanya.
Chaim Dalfin, a rabbinic counselor, author, teacher of Jewish mysticism, and a life-long member of Chabad tells an insider’s story of the growth and success of the movement. He begins with a number of core beliefs and practices, which he attributes to Chabad’s success, including unconditional love and a nonjudgmental view of people, especially Jews who neglect fulfilling the mitzvot.
Chabad’s accomplishments and triumphs emerge from creative decisions, beginning with Rabbi Sholom Dovber Schneersohn, the great-great-grandson of Schneur Zalman, around the turn of the twentieth century and continuing with Rabbi Menachem Mendel Schneerson, the seventh and final successor to Rabbi Zalman, in the mid to late twentieth century.
In the late nineteenth century, Eastern Europe’s Jewish community experienced threats of assimilation from such non-religious beliefs as secularism, communism, and the Enlightenment. Although many yeshivotshuttered because young Jews were choosing these non-Torah paths, Schneersohn opened his school, a Chabad-centered yeshiva, Tomchei Temimim, “Supporters of the Pure Ones,” in 1897.
Tomchei Temimim succeeded, and Dalfin emphasizes that empowering the students led to its success. Schneersohn’s “empowerment was firstly to open a school with young minds. His focus was the youth…. [Secondly, Schneersohn] harnessed the youth by empowering with knowledge and responsibility… preparing the world for the Messiah.”
Menachem Mendel Schneerson, the Rebbe, understanding the inevitable evolution of religious movements, continuously spoke of “new approaches in order reach everyone.” Like missionaries of the Church of Latter-day Saints, volunteers, young men and women in their late teens and early twenties, who proselytize, perform church services, provide humanitarian aid and community service, and like Seventh-day Adventist Church missionaries, volunteers who fulfill Jesus’ words, “Go and make followers of all people in the world” (Matthew 28:19), the Rebbe, choosing quantity over quality, urged Chabad’s members to go into the world as Jewish messengers, emissaries of the Chabad Movement. “His emissaries, followers, and people throughout the world who respect him did exactly that. They allowed themselves to be empowered and took the initiative. The result… is Chabad’s unprecedented success.”
The first Chabad House opened in the early 1970s, and since then, “the word on the street has been that Chabad Houses receive financial assistance from Chabad’s central headquarters in Brooklyn, the Merkos organization. This is not true.” Each emissary is responsible for raising any needed funds to support his programs, which is quite a feat, considering that there are no membership fees whatsoever at Chabad Houses.
Money, however, is donated directly to Chabad by very wealthy people. “I’m not just talking about people with millions, but billions…. Their donations are part of the answer to this book’s question, ‘What is Chabad’s secret to its unprecedented success?’” This money is used for, among other things, large worldwide building projects. Dalfin, who asserts that Chabad dedicates much time and resources catering to them, suggests that this method would work in other organizations, if they adopted Chabad’s outreach model.
In Chabad’s Secret, Dalfin explains how Chabad’s innovative educational and global initiatives have added to its growth. These include, Merkos L’inyonei Chinuch, Chabad’s central educational organization, Chabad Houses, Jewish Learning Institutes, Roving Rabbis, Passover and summer programs, CTEEN, a College Campus program, and Internet resources and iphone/ipad apps. Dalfin assures us that Chabad’s innovative leaders, and the volunteers who support them, significantly contribute to Chabad’s success.
Another of Chabad’s successful initiatives is the National Committee for Furtherance of Jewish Education (NCFJE), initially established in the early 1940s by Rabbi Yosef Yitzchok Schneerson to provide New York’s Jewish public school students with a free Jewish education through the Jewish Released Time program, which takes Jewish students to a local synagogue the last hour of public school, one day per week. Today, NCFJE is a multi-faceted charity that protects, feeds, in addition to educating thousands of Jewish children throughout the New York metropolitan area and around the nation. The Chabad on Campus International Foundation, which maintains the network of Chabad Jewish Student Centers on college campuses throughout the world, has grown significantly since the first one opened in the early 1980s.
Chabad’s Secret closes with a look at the relative success between Chabad and other Chasidics sects, between Chabad and the conservative and reform movements, and between Chabad and alternative Jewish movements. Intended or not, the non-Chasidic reader comes away with a most interesting perspective of the historical infighting among the various sects and movements.
Dalfin is a cheerleader for Chabad, and rightly so. Its achievement in attracting followers, providing services for and reaching out to the greater Jewish community is unmatched by any other Jewish body. Whether you rejoice in their accomplishments or not, Chabad is a success and so is Chabad’s Secret.
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Dr. Fred Reiss is a retired public and Hebrew school teacher and administrator. He is the author of The Standard Guide to the Jewish and Civil Calendars;Ancient Secrets of Creation: Sepher Yetzira, the Book that Started Kabbalah, Revealed; and a fiction book, Reclaiming the Messiah. You may comment directly to the author at fred.reiss@sdjewishworld.com, or post your comment on this website provided that the rules below are observed.
As taken from, http://www.sdjewishworld.com/2015/06/02/book-review-chabads-secret/ on September 10, 2017.

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El Talmud (Tratado de Shabat 89) cita el origen del antisemitismo utilizando un juego de palabras: La Torá – el origen del sistema judío de leyes, valores y estándares morales – fue recibida en el Monte Sinaí. La pronunciación hebrea de “Sinaí” es casi idéntica a la de la palabra hebrea “odio” – siná. “¿Por qué la Torá fue entregada en un monte llamado Sinaí?”, pregunta el Talmud. “Porque la gran siná – el tremendo odio hacia el judío – emana del Sinaí”.
Hace miles de años, antes de que la Torá fuera entregada, la gente construía su vida alrededor de filosofías que se basaban en su entendimiento propio del bien y del mal. Luego, cuando los judíos entraron en la escena teológica, les mostraron a los pueblos todos los errores que habían cometido:
En un cierto nivel consciente, la gente reconoce que el mensaje de los judíos es verdadero. Quienes no desean aceptar la verdad han encontrado que la única forma de librarse de ella es destruyendo a los mensajeros – porque el mensaje en sí mismo es demasiado potente para ser anulado.
Insisto en que los hebreos han hecho más para civilizar al hombre que cualquier otra nación… son la nación más gloriosa que haya habitado esta tierra… Le han dado la religión a tres cuartos del globo y han influenciado en los asuntos de la raza humana más, y más felizmente, que cualquier otra nación, antigua o moderna (Carta de John Adams a Francis Adrian Vanderkemp, 1808, Sociedad Histórica de Pensilvania).
Imagina que tienes una hija, y que finalmente llega el día en que comienza el primer grado – unirse al mundo exterior y a la sociedad por primera vez. Al igual que todos los padres jóvenes, estás nervioso. La mandas a la escuela preguntándote: ¿Será aceptada? ¿Encajará? ¿Será sociable y tendrá amigos? etc.
La solución más fácil a este problema es teñir su cabello. ¡Listo! No más cabello rojo, ahora es castaño. ¡El problema está solucionado!
En su libro “¿Por Qué los Judíos?” Dennis Prager cita un ejemplo deslumbrante en contra de la idea de que no hay nada judío en el antisemitismo. El 11 de abril de 1944, demostrando una misteriosa sabiduría que superaba por mucho su edad, Ana Frank escribió en su diario:
Los eruditos han hecho consistentes intentos para probar que no hay nada especialmente judío que engendre antisemitismo. Veamos si los comentarios de los famosos “aborrecedores de judíos” revelan lo que encuentran tan criticable.
El único objetivo real de Hitler eran los judíos, porque ellos eran todo lo que se interponía entre él y el éxito. Mientas los judíos sobrevivieran, Hitler no podría triunfar. Los arraigados conceptos judíos de Dios y moralidad habían tomado el control del mundo, y Hitler sabía que sólo una ideología podría prevalecer, la suya o la de los judíos. El mundo no toleraría ambas.
¿Pero qué pasa cuando los judíos abandonan sus diferencias culturales y se convierten en genuinos “pares”? Si la Teoría del Forastero es correcta, entonces la solución al antisemitismo debería ser la asimilación. El antisemitismo debería disminuir en proporción a la capacidad de los judíos de integrarse a las sociedades que los albergan. Pero, ¿es esto lo que ocurre?
Pero sólo se desilusionaron. El caso Dreyfuss, en el que falsas acusaciones de traición fueron presentadas en contra de un oficial francés judío, fue ideado para demostrar que los judíos nunca podrían ser ciudadanos leales a los países que los albergaban.
¿Desapareció el antisemitismo? Todos conocemos la trágica respuesta a esta pregunta. Los judíos en Alemania y Austria sufrieron la proliferación de antisemitismo más empedernida de toda la historia. Precisamente cuando los judíos rechazaron el hecho de “haber sido elegidos” es que sufrieron las formas más violentas de antisemitismo.
En realidad, casi toda nación sobre la tierra ha, en alguna ocasión, afirmado ser la elegida. Los norteamericanos afirmaron el Destino Manifiesto – que sus acciones eran guiadas Divinamente – cuando anexaron Texas y Alaska en contra de los deseos de los habitantes de esas áreas. Los chinos eligieron nombrar China a su país porque la palabra significa “centro del universo”. El nombre Japón significa “fuente del sol”. Para los indios americanos por ejemplo, existe una misma palabra que significa tanto “ser humano” como “indio” – implicando que todo no indio pertenece a alguna subespecie.
Imagina lo que hubiese pasado si Adolf Hitler se hubiera parado frente a una de esas inmensas multitudes en el Coliseo Nacional de Núremberg y hubiera dicho:
Por lo tanto, si los cristianos odiaran a los judíos porque mataron a Jesús, esa furia debería haber llegado al clímax inmediatamente después de su muerte, y debería haberse desvanecido durante los dos milenios que transcurrieron a partir del evento. La historia indica un patrón exactamente opuesto – no hay registros de incidentes de antisemitismo inmediatamente después de la muerte de Jesús, pero hay miles de incidentes de este tipo muchos siglos después. Vemos de aquí que la muerte de Jesús no es la causa del antisemitismo cristiano.